Sidney Crosby Reebok Advertisment

This is my favorite advertisment because I am a huge fan of Sidney Crosby, I love hockey and I like Reebok. Reebok did a great job for choosing such a great athlete. Sid "The Kid" Crosby is 21 years old, the youngest player on the pittsburgh penguins and is the team Captain. That should tell you something right there, Crosby is a leader on and off the ice. He is a great romodel to look up to.

This advertisement is successful because right away it shows a Stadium lighting up. That will catch the eye of every sports fan and athlete. Then Reebok shows Crosby taping his "Reebok" stick, then they show him working out with "Reebok" shoes and with a "Reebok" hat. Right away you know it is a advertisement for Reebok. They get their brand name out to the viewers. As Crosby is doing all these things he is talking about different situations that happen in a hockey game that he cannot control. Right after this, Reebok shows Sidney Crosby picking up the puck with his stick, doing a 360 and then throwing the puck top shelf. Even though Crosby cannot control what happens in a game, he can control what what kind of gear he will use. Sidney Crosby is one of the best hockey players in the NHL and what Reebok is telling the viewers is that if you wanna be the best, you want to choose Reebok.